Body Mind Belly
Overview
Carol Tessitore is a holistic nutritionist, meditation and yoga teacher located in Portland, Oregon. When she finished her Masters of Science in Nutrition from the National University of Natural Medicine, Carol launched a private nutrition practice focused on Dynamic Nutrition Therapy – Body Mind Belly.
Objective
Create a brand identity, visual design language, and website to launch Body Mind Belly, a private dynamic nutrition therapy practice.
Design Solution
I collaborated with both Carol and Arcana Studio to craft a visual identity that embodied Carol's friendly and holistic approach to food and health. Through the use of bright colours and illustrations, we defined different categories of illustrations - movement (body), wellness (mind), food (belly).
